How Rolex Replica Watches Are Dominating Prime Time TV

A recent study by Brand Finance, the global leader in brand valuation, has ranked Rolex among the most prestigious luxury brands in the world, rubbing shoulders with industry titans like Porsche, Ferrari, Hermès, Gucci, and Louis Vuitton. As the only Swiss watchmaker in the top ten, Rolex's place might not surprise keen observers—but its increasing cultural presence is undeniable.

One clear sign of Rolex's impact? Just turn on your TV. Some of the most popular series in recent memory feature characters wearing Rolex replica watches as indicators of their wealth, influence, and personal taste. From the lavish resorts of The White Lotus, to gritty crime worlds in MobLand, or the sleek drama of Your Friends and Neighbors, Rolex plays a key supporting role in storytelling and character development.

Prime Time Luxury: Rolex in the Spotlight

 

In MobLand, a gripping series directed by Guy Ritchie, Tom Hardy’s character Harry Da Souza—a ruthless fixer in London’s criminal underworld—is seen wearing a Rolex GMT-Master II 116718LN in 18k yellow gold with a black dial and ceramic bezel. Costume designer Rebecca Hale noted the timepiece was chosen to reflect Harry’s quiet ambition, offering a sophisticated touch to his otherwise minimalist attire.

In another Ritchie project, The Gentlemen, Max Beesley’s character Henry Collins evolves from boxing promoter to high-stakes operator. As he climbs the social ladder, so do his wrist accessories—from a yellow-gold Day-Date to a solid gold Daytona 16528. The use of a vintage model adds depth, suggesting a man with an eye for heritage and detail rather than flash alone.

Apple TV+’s Your Friends & Neighbors features Jon Hamm as Andrew “Coop” Cooper, a former hedge fund star who begins stealing luxury goods post-career implosion. His first episode features a two-tone Rolex Datejust 36mm—one of the more muted pieces in the show. As his desperation grows, so do his acquisitions, including a Patek Nautilus and an Audemars Piguet Royal Oak, reinforcing his hunger for status.

In season 3 of The White Lotus, the character Saxon Ratliff, played by Patrick Schwarzenegger, is seen wearing a now-discontinued Rolex Milgauss 116400GV. His father, Timothy Ratliff (Jason Isaacs), sports a Day-Date 228238 in 18k yellow gold with a black diamond dial. Walton Goggins’s Rick Hatchett, on the other hand, keeps things elegant with a steel and white gold Datejust 116234, paired with a black leather strap—quietly luxurious and deeply telling.

Rolex in the Cultural Imagination

 

The frequent appearance of Rolex replica watches on modern television is more than product placement—it’s a cultural shorthand for power, aspiration, and sophistication. Whether symbolizing silent authority, refined taste, or a fall from grace, Rolex adds storytelling richness that resonates with audiences.

Off the screen, the influence is just as strong. Viewers inspired by their favorite characters are seeking their own Rolex experience. Retailers such as Bob’s Watches offer a wide range of pre-owned fake Rolex watches, making this symbol of elite identity accessible to a broader audience.

As prime time continues to reflect the dreams and flaws of its characters, Rolex replica watches remain a timeless accessory—communicating more than time, they tell stories of ambition, identity, and what it means to truly arrive.